When you step into Alchemist and begin the AR experience, you hear music and see playful, nonbinary animated figures performing motion-captured choreography questioning internal and external senses of self. Because Alchemist is a popular place to take selfies, the AR interaction invites you to reflect on and contribute your insights about what you intend to remember. You’re invited to mirror or respond to the choreography of the avatars in poses or dance. A prompt suggests you take a selfie to keep private or choose to post to social media.