Asha Easton is a lead on Innovate UK’s Immersive Tech Network, helping guide organisations in the XR sector looking for funding for developing innovative products related to XR. She shares insights into the market and uses her network to help organisations create powerful connections. She supports organisations involved in Virtual Reality, Augmented Reality, Mixed Reality, Film/TV, Production & post-production, VFX & Animation, Gaming, 5G, Hardware and Wearables. She is passionate about helping to promote diversity & inclusion in the XR space and is a co-founder of the XR Diversity Initiative, involved in working groups for XRAccess, and a member of Women in Immersive Tech.