The New Frontier Story Lab will focus on supporting projects that have original stories and engage audiences in innovative ways, across multiple platforms. Organized as an immersive lab experience, activities will include individualized story sessions, conversations about key artistic, design and technology issues, and case study presentations.
Sundance has made a commitment to supporting emergent forms of interactive and transmedia storytelling. Earlier this year, Lance Weiler launched Pandemic 1.0, an immersive transmedia experience, at Sundance. Weiler transformed Park City into the epicenter of an unfolding epidemic using short films, games, mobile technology, twitter, and real-world artifacts. Check out a case study here.
Sundance’s New Frontier Story Lab was supported by Coca-Cola and advertising agency McCann. This is another sign that there’s interest in transmedia in the corporate world. What kinds of emerging partnership or funding opportunities might develop between brands and transmedia storytellers?