12 Jun Online Viewing Habits
Video analytics firm Ooyala recently released their quarterly global online video index report. Long form video (which Ooyala defines as 10 minutes or more) accounted for roughly half of the total viewing time across devices, suggesting that people are increasingly watching television and feature-length films online.
The amount of video watched on tablets and mobile phones also grew, 32% and 41% respectively. Also notable is the timing of viewing experiences. According to Ooyala, people watch most in the early morning or late nights, with Saturday night as “the new primetime.”
Ooyala pitches their findings at online video publishers, but what can independent media makers learn?
via Ooyala
Katie Edgerton/MIT